Selling is a process


Objectives

Enforce Salesforce in whole commercial process management:

  • Understand the market
  • Plan objectives and actions
  • Identify opportunities
  • Be perceived more as partners than providers
  • Products / services effective presentation
  • Negotiation management and margins saving


How

- Sales force Area Managers will be the Training link with the Sales field 

- Training contents and practices and role playing are designed around the real Company Business.

- Training most important exercises are the role - playing: participants simulate sales meeting that are videotaped and reviewed.

- Experience sharing is encouraged: best internal practices are discovered through discussions and confrontation.


What

START UP MEETING

Sales Director, Area Managers, Sales people, are involved in a motivational meeting: everybody is invited to contribute to the Training success.

BUSINESS KNOWLEDGE

The Trainer:

  • Interviews main Sales process Stakeholders (including some cusotmer ;
  • Experiences the sales field: two-three day with different Sales persons, shadowing calls, meetings, ecc...

CO-DESIGN

The Trainer co-design with Sales Directrs and Area Managers:

- The "Sales Process management model": methods, practices, activitires, tips.

- The Training contents and exercises

TRAINING CO-MANAGEMENT

The Training will be co-managed with Area Managers: in this way messages communicated in the training room will be consistent with the future organizational practice.